Fiat Professional has announced its plans for a gym-themed stand at next week’s CV Show, in keeping with its current marketing campaign ‘Work Hard. Look Good.’
Fiat will showcase five vehicles on its stand: a long wheelbase 1.6-litre EcoJet Talento, a medium wheelbase 2.3-litre Ducato, a double-cab 2.4-litre Fullback LX pick-up, a 1.3-litre Doblò Ecojet. and a 1.3-litre Fiorino.
Also on display will be vehicles used by some of Fiat’s customers; a Ducato and Doblò Cargo will feature the liveries of BT and Royal Mail respectively.
Fiat Professional will be hoping to continue building on their recent UK sales successes. In March, its share of the UK LCV market rose by 0.7% to 3.4%.